- AMC reported a record week with more than 6.9 million visitors across U.S. and Europe, its highest attended week of 2025.
- Attendance surged from 4.5 million the prior week, driven by families and holiday-season moviegoing enthusiasm.
- Investors reacted mixedly—some cheered the turnout, others criticized stock performance and leadership decisions under CEO Adam Aron.
LEAWOOD, Kansas – AMC Theatres, the powerhouse of cinematic entertainment, is celebrating a monumental week as CEO Adam Aron announced that more than 6.9 million people visited their theaters across the United States and Europe.
This marks the highest attended week of 2025 for the company, a significant leap from the 4.5 million guests reported just last week.
The news, shared via a post on X earlier today, has sparked a mix of excitement and debate among investors and moviegoers alike.
The FrankNez Media Daily Briefing newsletter provides all the news you need to start your day. Sign up here.
Aron took to X with an enthusiastic update: “Last week, I got to tell you that 4.5 million people were guests at AMC Theatres and Odeon Cinemas. Big numbers.
But now, I have the distinct privilege to tell you that more than 6.9 million people were guests at our theatres this week !!!!!!!
Our highest attended week of 2025!”
The post was accompanied by a playful cartoon of stick figures holding “BIG” signs, underscoring the magnitude of the achievement.
A Surge in Popularity
The surge in attendance comes as a welcome boost for AMC, which has navigated a challenging post-pandemic landscape.
The company, known for its vast network of theaters, saw families and movie enthusiasts flock to its screens, with one parent sharing a heartwarming story on X.
AMC Kidd wrote, “@CEOAdam I got to take my son for his 1st movie experience at AMC. Needless to say he is BIGGEST little fan now,” alongside photos of the young fan enjoying his day at an AMC location.
Images from the post show a beaming father and son outside an AMC theater, as well as the child exploring the lobby with a bucket of popcorn in hand.
This personal touch highlights how AMC continues to captivate new generations, reinforcing its cultural significance.
Investor Reactions: Mixed Sentiments
While the attendance figures are impressive, the reaction from investors has been far from uniform.
AMC’s stock has long been a topic of heated discussion, especially among retail investors who have followed its rollercoaster journey.
Some investors celebrated the attendance spike, but others expressed frustration over the stock’s performance.
Criticism was swift on X, with users like @daytrader190 lamenting, “And still ATL [all time low] stock price and you and the board are still not touching it. Pathetic. GFY!”
Others, such as @Jake03927042, were more vocal: “NOW IMAGINE NOT SCREWING 5 MILLION SHARE HOLDERS OVER AND THAT INFLOW OF CUSTOMERS WOULD BE MORE LIKE 11 MILLION PEOPLE THROUGH AMC’S DOORS! YOUR A FUCKING FAILURE AND A ROBBING CUNT!”
These comments point to ongoing concerns about stock dilution and leadership decisions under Aron’s tenure.
On the flip side, others like Nicholas A. Pantano (@npantano_) offered a more optimistic outlook, citing a potential market trend.
In a series of posts from late November, Pantano predicted a stock surge, writing on November 24, “@EVERYONE ★ AMC: IMPORTANT, you have another FRACTAL GAMES… Buying from today until Wednesday.”
Many retail investor calls of another short squeeze potential continue to add fuel to speculative trading discussions.
— Read the latest on “Naked Shorts” here —
Recent Context and Company Background
AMC Entertainment Holdings, Inc., headquartered in Leawood, Kansas, has been a dominant player in the theatrical exhibition business since its founding in 1920.
Under Aron’s leadership since late 2015, the company has faced both praise and scrutiny.
According to Statista, AMC’s attendance has fluctuated in recent years, with 2023 figures showing millions of visitors across regions, though exact 2025 data beyond this week’s announcement remains pending.
The recent uptick could be tied to a strong holiday season lineup or renewed interest in theatrical releases, though Aron did not specify the drivers in his post.
This follows a period of resilience for the company, which has worked to adapt to changing consumer habits post-COVID-19.
What’s Next for AMC?
As the week’s record attendance sinks in, all eyes are on how this will impact AMC’s financials and stock price in the coming days.
With investor sentiment teetering on neutral and vocal calls for better shareholder value, Aron and his team face pressure to translate this foot traffic into sustained growth.
For now, the “BIG” news has certainly put AMC back in the spotlight, but whether it can maintain this momentum remains to be seen.
AMC stock is currently trading at $2.35 at the time of this writing.
Also Read: Short Sellers Are Now Throwing One Another Under the Bus
